digitaledgeuk.co.uk Report : Visit Site


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    The description :-- -- -- consultancy digital migration digital integration the future contact "growth only comes from the edge of comfort" - dave cooper (digital education specialist) news consultancy digital migrati...

    This report updates in 12-Jun-2018

Created Date:05-Sep-2014
Changed Date:29-Aug-2016

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-- -- -- consultancy digital migration digital integration the future contact "growth only comes from the edge of comfort" - dave cooper (digital education specialist) news consultancy digital migration digital integration the future contact news hello world! 2015-05-08 welcome to wordpress. this is your first post. edit or delete it, then start blogging! load earlier news show less news view all news as a member of the senior management team in a successful college i have enjoyed seeing my work having a positive impact on people and businesses to help shape futures. over recent years guest speaking and visits from colleagues has been a regular part of my role, as has success with marketing awards. however 2014 was for me a truly remarkable year with recognition coming from the highest level where my own marketing team’s work was singled out for praise by industry and education, giving me enormous satisfaction. if that were not enough to be personally in receipt of a lifetime achievement award has made the last 12 months truly memorable. 2015 has seen the launch of my own company digitaledgeuk which will draw on this experience to work with colleagues from other colleges to support their passion to innovate in communications. working with selected partners we are developing new and exciting communication strategies that will ensure continuing education will have a significant impact for its customers. -- consultancy as director of digitaledge i have over 30 years experience in further education, initially as a lecturer and culminating as director of marketing for a large general further education college. starting my working life in the private sector within retail marketing i have been part of the development of marketing in education to where it is now. in 2014 i was awarded a lifetime achievement award by the college marketing network. digitaledge is unique in the sector as it aims to draw on this experience to support educational establishments in developing their communications. consultancy to review current practices, ongoing support to develop digital communications or indeed outsourcing of the marketing function can all be undertaken using a blend of experts from both education and digital communications. post 16 h.e in f.e identifying target markets the post 16 education sector is a highly competitive one. schools, colleges, academies, utc’s and private training providers all offer 16 – 18 year olds study programmes. in order to maximise recruitment, and with it income, it is crucial your message meets this market where they consume information. with growing problems from closed schools and the decline in 16 – 18 demographics, maximising a college’s market share has never been more important. digitaledge has years of experience in award winning strategies that has given year on year growth in a number of colleges. working with you we can develop unique and cutting edge communication strategies using tried and tested providers to implement these. it is recognised that higher education within further education is a unique product and despite significant competition there is frequently an untapped geo-demographic market for a colleges to develop. using highly targeted digital communications digitaledge has years of experience in developing markets for specific colleges bringing with it additional funding streams. understanding your market is crucial and is the starting point for any successful marketing campaign. digitaledge can work together with recognised partners to deliver detailed research and with it develop targeted campaigns digital migration interactive prospectus for many colleges the printed prospectus defines their very existence. this is despite the fact that these are mainly targeted at the 16 – 18 market who largely consume digital information on mobile technology. digitaledge pioneered the digimag for both further education and higher education. this digital prospectus has delivered year on year growth for a number of colleges for a significantly reduced spend. this unique digital platform can be viewed on a traditional website, referral site, social media site indeed on any web platform with live course information. once developed the time consuming prospectus design and build no longer occupies curriculum and marketing staff time whilst out of date course literature is a thing of the past. digitaledge uses its educational specialist staff together with creative developers to produce a distinctive digital prospectus to meet individual client needs. website key to all education providers is the website but frequently this is not focussed on the customer. engaging visuals needs to be matched by effective optimisation particularly when looking to compete with private providers for full cost income. the consultants at digitaledge have years of experience within education working alongside web designers to produce award winning websites that deliver real customer performance. we understand the specific needs of education and how difficult it can be when developers underestimate the accountability marketing has with others within the college. working with a tried and trusted partner digitaledge will manage the process and reduce that strain whilst building new and innovative solutions. cleverhub college marketing relies on course leaflet information to give specific course details on individual programmes of study. this information starts with a course file within mis where a code is generated for each individual offer. somewhere within the college it systems a set of descriptor data for each course exists that needs to be attached to each course code to display or print a course leaflet. this may be in mis or in a separate database and brought together whenever it is required for the website or external agencies. when marketing require this they have to put in a request to mis but supplying this information for marketing purposes is just one of many tasks they are asked to undertake. crucial though this is for marketing it can be somewhat less important for mis. additionally only one descriptor can be attached to each course code even though a course may target different market sectors i.e. h.e. for domestic and international have different fees. outputting this data to both external marketing referral sites such as ucas or sfa requires tailored outputs. with many years of educational marketing experience digitaledge developed the cleverhub to allow marketing to take complete control over this crucial function without affecting mis. using api links this system allows marketing to have complete live control over this information wherever this is hosted. communication boosts throughout the year many college will have the need to promote specific offers or events. these may include open days, enrolment events, application boost, job vacancies/apprenticeships, new programme launches the list is endless. by using digital communications and working with known and trusted partners digitaledge can offer specific promotions and managed by experienced educationalists. typically these will be short campaigns run independently or can be used to support and enhance existing campaigns. these also include post boost solutions which will offer remarketing opportunities utilising customer profiles collected during the campaign digital integration colleges are under increasing financial pressures to deliver to more students with ever decreasing budgets. marketing often bears a significantly greater burden to reduce budgets and sometimes staffing whilst needing to recruit more and more students. a strategic move to full digital integration can deliver both highly cost effective communication that is clearly measurable whilst at the same time release staff from hugely time consuming tasks such as prospectus production. digital edge has experience of delivering this across the further and higher education arena giving year on year growth with significantly lower spend. the future digitaledge works in partnership with a number of organisation to develop new digital initiatives for the education sector. working with developers that operate in other sectors we are able to adapt these to bring new and innovative ways to communicate to educations specific audience. current products such as the digimag and leaflet hub are examples of these and now coursetime is being launched to offer a powerful, focused and cost effective approach to the integrated use of social media. press and awards the staff at digitialedge are seasoned marketers from the education sector and have won numerous awards for their work in the sector. these are just a few of these 2014 college marketing network lifetime achievement award 2014 fe first award silver for website 2014 heist silver for best use of digital & social media 2014 uk digital experience award for digital communications 2014 finalist birmingham chambers of commerce for use of social media 2014 finalist solihull chambers of commerce awards for innovation 2013 fe first awards gold for innovation in marketing 2013 fe first marketer of the year 2012 fe first awards highly commended for full time prospectus – digital 2011 creme de la creme award for marketing excellence 2011 fe first awards highly commended for marketing to business and employers 2011 best business award for communication strategy 2009 best business award for communication strategy 2006 heist silver best further education prospectus 2006 fe first silver general full time prospectus 2005 fe first awards winner for segmented campaign working with digitaledge means the products are tailored to the individual client and as such it is frequently bespoke to them and their needs. this means we are able to bring our experience of entering awards to our clients and can offer this in addition to the marketing work itself. full agency marketing digitaledge has brought together all the disciplines necessary to run an efficient and effective marketing function. from pr to social media marketing and web development and management to event planning and implementation digitaledge has education experienced staff to deliver these effectively and timely. for most colleges their needs will be for individual products or solutions but for some they may, on occasions, require the full marketing role. with years of education experience from senior strategic level through department management and operational level digitaledge can undertake any or all of a colleges marketing function. digtaledge has years of award winning educational marketing experience and can offer colleges new and innovative ways to communicate in an ever more competitive market. ben verinder (managing director at chalkstream communications limited) "dave has been one of the most energetic proponents and practitioners of digital marketing communications in the further education sector for some years now. he has a wealth of practical experience as well as an appetite to experiment and innovate." philip lucas (the education marketing practice) "i have known dave for around 10 years now – initially via a network of marketing practitioners and latterly as a client college. he’s rapidly on the way to becoming a 1-man ‘wiki’ for fe marketing issues, as he’s done most of ‘it’ at some stage. above all, over recent years, he’s transformed how solihull college presents itself via digital and social media platforms and how precisely the college can target particular segments with tailored offers and messaging. there’s a great anecdote about a nervous curriculum manager demanding press adverts to promote a new course. dave managed to sidestep that one and using digital, social and crm resources, contrived to get the course over-subscribed within days. that may be common practice now (though still not as common as it should be) but, by way of context, this example goes back about 3 years, when many others would simply have booked the adverts and sent out a press release. have heard him present the college’s practice at a number of workshops and the passion and drive remain impressive. have also seen him walk off with lots of marketing awards, though as he always points out, it’s recognition of his team’s performance, rather than his own. an authority on fe marketing contact 0845 459 0704 [email protected] if you want to get in contact with digitaledgeuk fill in the form below. name: institution: email address: your message: -- name: institution: email address: warning : include(php/send_email.php): failed to open stream: no such file or directory in /home/digitaledgeukco/public_html/wp-content/themes/digitaledge/index.php on line 619 warning : include(php/send_email.php): failed to open stream: no such file or directory in /home/digitaledgeukco/public_html/wp-content/themes/digitaledge/index.php on line 619 warning : include(): failed opening 'php/send_email.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home/digitaledgeukco/public_html/wp-content/themes/digitaledge/index.php on line 619 -- the details you give us will be used to contact you about digital edge, we will not use this infomation to send you spam. © 2014, all rights reserved | designed by dev clever limited

URL analysis for digitaledgeuk.co.uk


http://digitaledgeuk.co.uk/index.php/2015/05/08/hello-world/
http://digitaledgeuk.co.uk/mailto:[email protected]
http://digitaledgeuk.co.uk/tel:08454590704

Whois Information


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Domain name:
digitaledgeuk.co.uk

Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 06-Sep-2016

Registrar:
123-Reg Limited t/a 123-reg [Tag = 123-REG]
URL: http://www.123-reg.co.uk

Relevant dates:
Registered on: 05-Sep-2014
Expiry date: 05-Sep-2018
Last updated: 29-Aug-2016

Registration status:
Registered until expiry date.

Name servers:
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WHOIS lookup made at 14:47:43 01-Jun-2018

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  ARGS digitaledgeuk.co.uk

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123-Reg Limited t/a 123-reg [Tag = 123-REG]
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Relevant dates:

  CREATED 05-Sep-2014

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  NAME digitaledgeuk.co.uk

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